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Brand Building Communications was built on the idea that a public relations partner needs to fully integrate with its client to grow a business—from conceiving of additional revenue streams to mining the brand stories that will resonate most with the press and consumers. From the very beginning, we knew that multiple platforms created the most effective integrated marketing programs from press relations to public relations.
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FREEDOM Let's Celebrate
Saturday is the 4th of July and it’s mostly memorable to me because it’s my mother’s birthday. I love my country, but I love my mother more. So, happy birthday, Mom! As we near this national holiday I just wanted to share some of my favorite freedom-ISMS:
Lux Team Ladies Play Dress Up at Chaus
When you sign up to work in fashion, you soon learn that it is not quite the dress-me-up-in-Dior experience as seen in “The Devils Wears Prada.” You schlep. You babysit. You plead. You prod. And sometimes, you find yourself doing things that you dreamed about as a kid, but may find horrifying as an adult person. Like modeling—see blog re: Cynthia Steffe sample sale.
WHAT IS WOM?
As the head of the WOM (Word of Mouth) department I get this question a lot—from colleagues, clients and friends. What exactly do my team and I do all day online?
Well, first of all everyday is different—it is hard to miss the fact that the internet continues to be the final frontier, the wild west and a black hole all at the same time.