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Brand Building Communications is a lifestyle communications agency that leverages public relations and marketing strategies to build brands through awareness and engagement.
Brand Building Communications was built on the idea that a public relations partner needs to fully integrate with its client to grow a business—from conceiving of additional revenue streams to mining the brand stories that will resonate most with the press and consumers. From the very beginning, we knew that multiple platforms created the most effective integrated marketing programs from press relations to public relations.
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Join 24/Savvy!
24/Savvy is a multimedia digital community dedicated to providing members with tools for savvier living. With editorial content, style news and reviews, gift giveaways and a webisode series produced by award-winning production company Mountain Lion Entertainment, 24/Savvy is the new online destination for living a smarter, more creative life.
Celebrity As Nose Muse
Jennifer Aniston. Jennifer Aniston and perfume? Sure, why not! She’s youthful, spunky, fresh faced, a survivor. She's got the "get up and go" to handle a perfume. She stands for things, many things, and that's what you need when you're doing a perfume. You need context, you need content, you need... CELEBRITY!
Pop-In To A Pop-Up
Have you noticed lately that stores are open one week and closed the following week? Often with nothing left to show but newspaper covered windows. You aren't going crazy! Yes the economy is in the trenches but luckily stores have used this misfortune in a positive way. In a traditional business plan, staying in business for just a few weeks would conclude as a flop.