Pop-In To A Pop-Up

Have you noticed lately that stores are open one week and closed the following week? Often with nothing left to show but newspaper covered windows. You aren't going crazy! Yes the economy is in the trenches but luckily stores have used this misfortune in a positive way. In a traditional business plan, staying in business for just a few weeks would conclude as a flop. However, many brands are choosing this outcome on purpose. Pop-up stores have become a growing trend in and around New York City. Pop-up stores or stations, showcase merchandise for a limited amount of time to create buzz. Considering the bone-chilling cost of retail space and the state of the economy, this is the perfect solution to desperate landlords and brands. Pop-up stores provide brands with an alternative way to connect with customers without the burden of monthly rent.

Gap has recognized this trend and isn't missing the boat. Now through February 7th, customer's can keep their New Year's resolution at the pop-up store next to the Fifth Avenue flagship store. The pop-up store houses Gap's newest line of activewear. In addition, the space offers sessions, demonstrations, and tips from Crunch personal trainers and instructors. Shoppers can receive free Crunch guest passes or exclusive membership offers with a purchase.

Check out the latest shopping & activewear trends at the Gap Flagship store before next week's newspaper takes over the store front. 

Source: ny.racked.com