BBC Blog
Celebrity As Nose Muse
Submitted by Valerie Donati on Fri, 03/19/2010 - 11:52
Jennifer Aniston. Jennifer Aniston and perfume? Sure, why not! She’s youthful, spunky, fresh faced, a survivor. She's got the "get up and go" to handle a perfume. She stands for things, many things, and that's what you need when you're doing a perfume. You need context, you need content, you need... CELEBRITY!
Celebrity, she's got it. You go girl! Celebrity, who would want it? At least her kind. No privacy, your every move chronicled by ruthless photographers.
Oh, celebrity can give you fragrance deals. And after all, that's pretty sweet. Having a perfume. A perfume named after you!
I'm not against it and I like JA. I probably wouldn't buy it, but I'm probably not the target (I like my perfume made in France and by brands like Hermes, but I'm old fashioned). BUT, I bet millions of others would try it, and if it's good, shoot I bet they would come back for more.
JA, go for it. I think you may have a hit on your hands!
BRANDING: Get Real
Submitted by Valerie Donati on Wed, 03/17/2010 - 11:36
Branding. It's a tough game. As a communications agency, we've considered slipping into the "imaging" business only to pop back out since GOSH not only is it tough, it's ridiculously subjective. "No, no, no, not the right color, tone, vibe, historical reference." TOO frightening for our stomachs. But, we get it, and that's important in our business. Let the other brains do that heavy lifting...
And as a communications agency we know good commercials when we see them. They are engaging enough to do 2 things:
1) Not make us want to flip the channel...
2) Give us enough good content to actively look forward to seeing them again...
Now,if a commercial meets this criteria it's a good one in our books, and definitely worth the trillions of dollars brands spend to produce them.
Take those E*Trade commercials that feature those cute and somewhat surely kids. LOVE THEM. Can watch them over and over again. I never get sick of them. Ever. If I was going to do my own trading, I'd have to go with that brand. I'm hooked.
So, Miss Lohan, I know you have your own brand to protect, and protect it you should (!) but lighten up on E*Trade. No offence, but have you really been that damaged by the commercials? Really think about it, compare it to past debacles and you may find it's not that bad after all.
Source: uwadmnweb.uwyo.edu
To Sheer Or Not To Sheer
Submitted by Valerie Donati on Mon, 03/15/2010 - 10:10Our agency represents various fashion and luxury brands. As such, we have a nice (and sometime early) take on what is trending in fashion, et al. Refinery29 has a great article that provides advice on how to wear a sheer top. Having worked with this "ongoing" trend for years now, I have my own advice...
If you don't have the right figure forgo anything sheer at all costs...- A nude cami can be just the ticket for sheer, but be prepared for people to stop and stare, until they've figured out that it's a nude cami and not your bare naked self...
- Be careful of jewelry, most everything sheer is prone to pricks. That fab necklace just may spell the death of your new EXPENSIVE sheer top…
- Sheer can kill. Just kidding, wanted to make sure I hadn't lost you…
- Sheer should be season appropriate - think spring/summer, when your goose pimples won't show through…
- Opt for sheer when you want to "say" elegant, not sexy. In defiance of common wisdom, sheer really isn't about sexy, and when it is, it almost always goes wrong…
So check our Refinery 29. They are definitely more sophisticated than I am when it comes to these types of subjects...
LOL!
