ADVERSITY MAKES IT HAPPEN

Submitted by Valerie Donati on Tue, 07/07/2009 - 20:00

This has been an interesting year so far. At the end of 2008 we had a lot on the books, but closing the deal was difficult as brands were starting to get scared. The market was shifting. The concept of zero credit started sinking in and fear became the overarching mood. As we sat on the edge of 2009 we had the feeling that it was time to batten down the hatches. I knew we needed to get smart fast and push forward some of the new strategic platforms we were starting to explore. WOM was beginning to gain strength and finding a neat connection between communications and sales was clearly going to become even more critical in a tight economy. So, we started moving in on our target. We launched a few WOM programs with clients (great ROI) and developed an innovative Web-based lifestyle hub. And guess what? It’s working! Lots to do, exciting times ahead, but when it’s all said and done adversity will either bring you down or will push you to make it happen. I have the best team in the world (I do!) and we’re doing it right (inside joke, check out www.icanhascheezburger). LOL.