I remember when the concept of e-commerce first launched, at least in my world. 1999, Boo.com. And wow, it was a disaster. The site crashed immediately, etc, etc. BUT, it was exciting, it was new and at the time it was still a BIG question mark, would e-commerce become the way of the future? It has, by the way. But nobody was really sure back then.
At the time I was representing Tracey Ullman’s online e-tailer, Purpleskirt.com. It had a niche because it was one of the first specialty fashion platforms online. Her partner owned Fred Segal Flair, one of the most well-connected resources for unusual, hard to find and terminally hip women’s apparel. PLUS, it had Tracey! She was hilarious, able to garner loads of great awareness and press just by showing up. AND, perhaps a lesser known fact, she was and is INCREDIBLY stylish. The woman totally gets it. Remember her performance in Robert Altman’s fashion flick Prêt-à-Porter?
So, what has this got to do with DailyCandy.com? Of all the forerunners of this online “stylized” world DailyCandy.com continues to be a leader. You have got to give them TONS of credit for that. They made it! As they prepare to enter the world of commerce you have to assume they are going to do something worthwhile here too. I know I do. Go, Dany!
I remember when I first starting looking at Vogue in the 1970’s. I was in junior high school, living in Miami (which was super sleepy, almost a hick town, honestly) and living on my mother’s seamstress salary. Obviously, I wasn’t shopping for anything in Vogue, but I was dreaming. And here’s the thing, it wasn’t all about the clothes. The 70’s was a pretty dismal time economically, gas lines, etc. Vogue was an escape, especially for a young girl who had a desire to “get to the big city.” And that big city would be New York, of course. Oh, and throw Paris in while you’re at it. There were plenty of sexy, cool images (think Helmut Newton) and there were exotic locations and SUPER skinny models and everyone seemed to be dating a glam rocker (like Bryan Ferry). It was cool, and far away and UNDERGROUND. Because there was an underground then. Word of mouth was it, back then. If you weren’t connected you were out.
True, we often look back on our life and think it was better back then... Everyone does it, and ultimately it was never much better and often it was worse. But if I was a fashion magazine I’d work toward making things a bit more surreal, a lot more out of reach and as underground as possible. This concept may fly in the face of current thinking — we are all citizen reporters, aren’t we? Everything is accessible, right? BUT, that’s what made those books interesting in the bad old days. Or, I guess fashion can just accept that their bibles are on the way out. I sure do hope not, ‘cause there are still a lot of dreamers out there. Little girls, and big girls.
So InStyle Magazine is opting for a 3-D approach to make the magazine more, hmmm... I don’t know, more accessible? More high touch, more “out of this world?” There is a lot of research right now that suggests that showing clothing in video can really help sell fashion. Maybe they are going the 3-D route to make what they’re doing even more real...
Anyway, I remember when the magazine launched. It was a wonder in the industry because it could SELL your clothes. It not only showcased fashion in a great, “easy to connect with“ way it featured CELEBRITIES! And we know how INFATUATED America is (and the world, for that matter) with FAMOUS PEOPLE. It just did it right. There was even talk in the industry that the magazine wasn’t a consumer pub, it was a TRADE pub because it could SELL clothes. If your brand was included in its editorial pages you were sure to sell. Just like being one of Oprah’s very favorite things.
So, 3-D. Hey look, publishing is in a bit of a pickle, and it remains to be seen who is going to make it. Historically, some of the biggest, brightest brands have gone away because there was a sea change. It happens, it’s part of life. InStyle, I’m voting “yes” for your future! I think you’ve got what it takes to make it, 3-D or no 3-D. LOL!
I’ve been watching Oprah on and off since she launched a million years ago. Back then Phil Donahue had the lock-up on daytime talk shows… And before that there was Dinah Shore and Mike Douglas and Merv Griffin. Well, I was pretty darn young then (elementary school), but I used to stay home as often as I could. We had a television on and off in those days. My Mom was against it. She would pull it out once a year to watch “The Wizard of Oz.” A movie I’ve never really taken to, those flying monkeys were scary! But when the television was in vogue in our home I’d watch it. And when it wasn’t there, there was always the neighbor’s house.
But back to Oprah… I liked her then. She was real, she was working to help people see real people. A lot of her content then was scandalous, because that was the vibe—a bit of shock, shock of the real. She was always overweight and I honestly think that helped her because everyone could SEE she was normal. She had her own struggles. She wasn’t perfect. And then the year came when she made the announcement (I’m sure I don’t have this right, but the essence is there) that she was going to showcase stories that could actually help people, inspire people, give people something to work toward. Real – in a new way. It was the zeitgeist of the times and it really worked. Then came her magazine. And that really worked. Oprah, we may or may not love you, but we have to admit you’re a maverick. And if you’re done with daytime TV there has to be a real good reason. Wonder what you’ve got up your sleeves this time. Because we know, it’s gotta be something.
December 8th marks the auction of a Hollywood icon’s personal effects to benefit charity: Audrey Hepburn. What a lady. She started her career as a ballerina and ended it doing good, charitable work for the world. Of all the actresses in Hollywood she has to be one of the top inspirations for fashion designers. She had a model figure after all and had that lost, faraway look in her eyes. She could wear clothes like a hanger, in a good way. And she was always obliging, especially for her favorite designer Hubert de Givenchy, from his gorgeous dresses to his fabulous hats. Her measurements? 32-22-34 (gosh!) Someone has suggested an upscale department store do a line of apparel inspired by her. I think the only one that could do it and do it right would be Bergdorf Goodman, but don’t quote me. Audrey always said her look was attainable and I suppose it was. Simple black dress, dungarees with a crisp white button down—this was the epitome of her style. Definitely attainable, though without her remarkable figure the look may not translate. 50 percent of the proceeds of the sale will benefit UNICEF, her charity of choice. Perhaps the most intriguing items to be posted for auction are a collection of her personal letters. Sigh, wish I could bid…
This is a week of memories… I remember when. Well I do remember when I saw my first pair of Jimmy Choo shoes. Beverly Hills, Oscar week, L’Ermitage Hotel. One of my colleagues popped out to buy a pair because they “looked great and are SO comfortable.” The look then was sling back, not so high heel and yep, kinda fabulous.
I’ll tell you something, I don’t think making a name for yourself in the shoe department is the easiest thing to do. From a PR standpoint, getting great press on shoes can be a challenge, because they are on the feet after all. When we get one of our fashion clients shot on the red carpet, it’s all about the dress. We work pretty hard to make sure our jewelry is covered. But shoes. Wow.
We did a big to-do a few years ago when our client, Kwiat, partnered with Stuart Weitzman and did a pair of “million dollar” slippers for the Academy Award red carpet. I give his PR people credit, they did an incredible job getting press, and it’s just not easy. BUT here’s the thing. Of all our personal fashion items I think it’s safe to say that shoes rank pretty darn high. And Jimmy Choo broke out and made it happen, on the red carpet and off. They are a success story that other brands should consider studying. And now they are partnering with H&M to bring fabulous to the masses (not unlike other brands that have gone before, Stella, Karl Lagerfeld and Matthew Williamson). I think it’s a good thing. I’m a fan!
Just a short list in no particular order.
- I am thankful for my family — we’re on a journey together, a not too perfect journey, but we’re together and I love you!
- I am thankful for coffee — I would give up my much loved white wine long before I would EVER consider giving up coffee
- I am thankful for my golf pro because he helped me learn to play a game I LOVE WITH ALL MY HEART
- I am thankful for my spiritual community because when the sh*t hits the fan I need to plug into something way bigger than me
- I am thankful for my amazing mattress because, let’s get real, we spend a heck of a lot of time in bed
- I am thankful that I can laugh at crazy stuff because if I wasn’t laughing I would definitely be crying
- I am thankful for the kindness of strangers because I have benefited from it over the years — and I want to make sure I can offer that same help when needed
- And last but not least I am thankful for children because they are adorable and make me smile and remind me that small things that can’t fend for themselves need protection and love and it’s our duty to provide it...