2010 has come in like a freight train for me and mine. In our world things have changed, and maybe they've changed forever. Since we are media centric the dwindling of the press, one magazine and newspaper after another are folding (if you haven't noticed), has certainly put a new pressure on finding ways to get our clients covered. The regional media tour has been turned on its head. If your client doesn't advertise they had better be worthy of a spread... Forget about the friendly morning show perk. BUT are we feeling down and out? Of course not. Because when we say we're creative and agile, we mean it. So that's where the freight train part comes in. We're on a roll!
In a new media landscape a good pr agency had better be able to work in a few worlds all at one time. You had better be agile, for real, and ready to carve a path that is at once strategic and a bit on the edge. That's what we do. And when I say we, I mean WE. The team at BBC is top notch, incredibly smart, incredibly dedicated and a lot of fun to be around.
Now I'm plugging "us" but why not, why shouldn't I? This team is hot!
Creativity. Now, this is a subjective word if there ever was one. Most people consider artists creative, and obviously there is a lot of merit to this assumption. But many of the best artists are just tapping into their inner mathematician – making connections, seeing the world through an ordered process that may, on the outside, look like chaos.
Pollock’s splatter art tableaus have been studied by a complex computer program (mainly to detect fraud) that found what may have seemed like happen stance was really a methodical approach. In fact, his work has the same affect on the brain as looking through the interwoven branches of trees. Some people are just gifted.
So, creativity, how does one “get it?” And if you don’t feel particularly creative can you manufacture it? I think creativity is about the lack of fear.
Fear kills creativity…
Fear tells you nothing is really possible, that what you want can’t happen, that your dream is crazy. Creativity is the ability to suspend disbelief.
When I need to get creative I picture my mind as an open field and all the good stuff is on the outside. So I shake that field and watch the edges open up and all the good stuff roll in.
If you want to be creative, then you can’t be afraid of limits. For the creative mind the word “no” does not exist.
If you want to get creative you have to kick fear to the curb. It can be a painful process to defy the odds (and the system) as many artists can attest — just take a look at Pollock’s unhappy end, never mind Van Gogh. But to really go there, to push your creative boundaries you have to take risks. If you want to get started, start saying no to fear.