BRANDING: Get Real

Branding. It's a tough game. As a communications agency, we've considered slipping into the "imaging" business only to pop back out since GOSH not only is it tough, it's ridiculously subjective.  "No, no, no, not the right color, tone, vibe, historical reference." TOO frightening for our stomachs. But, we get it, and that's important in our business. Let the other brains do that heavy lifting...

And as a communications agency we know good commercials when we see them. They are engaging enough to do 2 things:

1) Not make us want to flip the channel...

2) Give us enough good content to actively look forward to seeing them again...

Now, if a commercial meets this criteria it's a good one in our books, and definitely worth the trillions of dollars brands spend to produce them.

Take those E*Trade commercials that feature those cute and somewhat surely kids. LOVE THEM. Can watch them over and over again. I never get sick of them. Ever. If I was going to do my own trading, I'd have to go with that brand. I'm hooked.

So, Miss Lohan, I know you have your own brand to protect, and protect it you should (!) but lighten up on E*Trade. No offence, but have you really been that damaged by the commercials?  Really think about it, compare it to past debacles and you may find it's not that bad after all.

Source: uwadmnweb.uwyo.edu