CAN PR BE TRANSACTION BASED? Why not?!

Our agency has moved into Consumer Engagement Marketing in the online space, and it's the coolest thing we've ever done. Why? Because it brings an immediate and reciprocal transaction to a space that often felt one-way. It's a natural place for a pr-based communications agency to go. We're surprised more agencies aren't embracing it, but that's ok, more opportunity for us!

Now, there are various levels of transaction (think ROI). Some can just mean participation and/or clicks. I'm actually interested in the type of transaction that equals dollars (we work with consumer products and their entire purpose is to sell!). So keep an eye on us, we're into this space and it looks promising. Imagine, taking branded pr to a new level, one where the agency is paid based on making sales, not just enhancing perception? It's definitely a crossover scenario, but it's one that I find particularly intriguing. And what makes it so strong of a package is how a good communications agency can put it all together in one place. Stay tuned, more to come!

Source: brandingeye.com