CREATIVITY: Where The Heck Does It Come From?
Someone asked me to do a blog on creativity. They are in a similar industry, so I'm sure they were hoping I would shed a little light on the process, or at least offer up my take on how to tap into creative juices - within context, of course. Well, as you do when you riff, I went off track a bit, landing somewhere on Pollock and how the seeming chaos of his splatter art was actually pure and pleasing order (there is a computer program that can back this claim).
Creativity. I believe EVERYONE is creative, it's just expressed in different ways for different people. Creativity is something everyone needs because the process helps you solve problems and everyone has a problem to solve. Moms need to know what is giving their little ones gas. Kids need to know how to bend the rules and stay up late. PR agencies need to know how to get their clients coverage in the media. Media companies need to know how to position their titles to advertisers. And yes, visual artists need to find something new to paint (or sculpt or whatever.) So, since creativity is something we all can do, why not own it more. Declare yourself people! YOU are the creatives!