DO LADIES MIND BEING CALLED "A BROAD?" Not When It's In "The Broadroom!"
There's a new Webisode series on the net and I LOVE IT! The brainchild of that sassy lady Candace Bushnell of "Sex and the City" fame, "The Broadroom" is a look at a gaggle of gals in business who "go off" on their lives - professional and otherwise. These women are funny, savvy and all too real. Their escapades include closing deals with men by sneaking the scent of vanilla into the proceedings—apparently male cat nip—to waxing poetic about their personal lives: "My sister has 2 kids and doesn't work, I can't imagine asking my husband for money everyday!"
There is a great cast (Jennie Garth, Jennifer Esposito, Talia Balsam, Mary McCann and newcomer Lauren Devereux). These women have style and substance and an all too real approach to what it's like for big city women to make it in biz. I love the female camaraderie, the witty (and honest) dialogue and the great clothes—this is how women in these upper echelons dress. Everything is spot on and I can attest to this because I've seen it in action.
Maybelline is a sponsor so the cursor that leads you through the site is a lipstick tube. Cute. Not sure who Maybelline's demo is, because these are not youngish girls, but I guess they know who they're looking to reach.
What I love most about the series (have I said this before?) is how real it is. Sure the clothes are fun and the banter is upbeat, but the underlying sentiment, at least for me, is bittersweet. Let's make fun of ourselves, but when it all comes down to it we're just "making it happen one day at a time." No matter how glamorous the perception is on the street anyone in that world knows when you enter that world you leave your glamour at the door.