DO YOU CARE IF YOUR CLOTHING IS ECO-FRIENDLY?
Well, that depends, doesn't it? The green wave is in full force and its popularity is creating a volume game. That's where it's at - volume. If you want to make a change you can start small, the grass roots level is excellent, but you have to grow. Because to change things you need mass volume. So, do I care if my clothes are eco-friendly, yes! But am I going to go out of my way to only purchase eco-friendly clothing? Probably not, unfortunately.
One of the BIGGEST perpetrators of our potential environmental demise is the cotton crop - it saps water from the world in remarkable amounts. And we all know, or should know, how scarce water is becoming. At least the kind you can safely drink.
To make a difference we would ALL have to start ONLY buying eco-friendly clothes. The demand in volume would be a game changer. First place to start, in my opinion, is with cotton items. If we only purchased items that came from sustainable farms AND factories that would create a massive shift. But that's not so easy to do. Chicken or the egg, wait for the good stuff to become readily available? Or, demand it now and forfeit ease in the process. I know what my heart says. I wish I could always follow my heart.