JIMMY CHOO AT H&M: What Will They Think of Next!
This is a week of memories… I remember when. Well I do remember when I saw my first pair of Jimmy Choo shoes. Beverly Hills, Oscar week, L’Ermitage Hotel. One of my colleagues popped out to buy a pair because they “looked great and are SO comfortable.” The look then was sling back, not so high heel and yep, kinda fabulous.
I’ll tell you something, I don’t think making a name for yourself in the shoe department is the easiest thing to do. From a PR standpoint, getting great press on shoes can be a challenge, because they are on the feet after all. When we get one of our fashion clients shot on the red carpet, it’s all about the dress. We work pretty hard to make sure our jewelry is covered. But shoes. Wow.
We did a big to-do a few years ago when our client, Kwiat, partnered with Stuart Weitzman and did a pair of “million dollar” slippers for the Academy Award red carpet. I give his PR people credit, they did an incredible job getting press, and it’s just not easy. BUT here’s the thing. Of all our personal fashion items I think it’s safe to say that shoes rank pretty darn high. And Jimmy Choo broke out and made it happen, on the red carpet and off. They are a success story that other brands should consider studying. And now they are partnering with H&M to bring fabulous to the masses (not unlike other brands that have gone before, Stella, Karl Lagerfeld and Matthew Williamson). I think it’s a good thing. I’m a fan!