To Brand A Tiger
When I was growing up the tiger brand belonged to a gasoline. You knew with that gas in your car you were going to tear up the road. Oh, it also belonged to Tony the Tiger; your cereal was going to make you feel GGGRRREEEEAAAAT! Then, there was the scary "Eye of the Tiger" song, part of that frightening swath of bad movie soundtracks that I hope will never be resurrected.
Anyway, today, the “brand of tiger” belongs to the man, Tiger Woods. But is his brand out of the woods? Will it ever be fully reconciled with its former self? Of course not. It will never go back to its elusive, excellent former position. But, the brand just might emerge better than ever. Here are 2 scenarios...
1) Tiger comes clean and owns up...
In this scenario we meet Tiger the REAL man. This is Tiger the humble, the guy who slipped off his pedestal (it's darned hard to live under child star scrutiny). This is Tiger who did what a lot of guys do but did it married (a really BAD idea, guys). Tiger, what WERE you thinking... Anyway, he can say sorry, he may never get his wife back, but a humbled, chastened Tiger could be good for his brand and others. For instance, the American car industry, “We were too big for our britches, give us a chance, we're ready to do it right...”
2) Tiger, bad to the bone and loving it!
In this scenario Tiger owns up to being an undercover bad guy. Yep, that's right. I was wrong, but being wrong can feel so right. And not only that, I'm good. Actually, the best in the biz, so get out of my way, let me get back in action. I'll show you guys how it's done. A fast food chain my be a good brand partner here. Yes, this is totally bad for you, but that crazy saturated fat tastes good doesn't it, so WHO CARES!
Tiger most likely you'll have to do a bit of both.
My recco? Just play good golf buddy.