Burger King's cartoon commercial is making fun of Jessica Simpson's weight. Really? That purveyor of tasty food, that is oh so good for you, couldn't possibly have anything to do with the "fattening of America," chain food experience feels free of their own sins to start pummeling someone that has already been beat to death. BK, who do you think you are?
Well, thanks to the "all bets are off" reality of reality TV I think they are in a fine position to lampoon anyone they want to (if you've been a star on "true TV" you're sunk.)
I feel bad for Jessica Simpson. By all accounts she was just a nice young lady, with a good voice and a gorgeous image who allowed herself to be put through the scary Hollywood spin cycle - made all the scarier because the foundation of her celebrity was "reality."
I'm not sure how she feels about this new iteration of her famous self. Not sure if she had anything to do with it. What I do know is that advertising people know how to shake it up when they want to, and they obviously have done it here. So, if you think being famous is what you want, and today it's possible for EVERYONE to be famous, just remember, everything you do will be up for grabs and that just might not be quite as fun as you think.
As a communications agency that does a whole lot of things that could be called marketing (and always has, even when it wasn’t popular), I started thinking about changing the way we positioned ourselves. Should we be a “marketing” agency? With the advent of WOM and the launch of our Consumer Engagement Marketing division and the various ways in which we help our clients build their brands, not only through awareness but also via business development strategies, it just seemed a natural evolution. Until I started really thinking about it… In the IMC process, the agency lineup generally includes advertising, pr, digital, cp and media buying. Not marketing, so much. To re-position your company as a marketing firm might just make it difficult to pitch yourself. Today, specializing might be the best thing to do. But specializing doesn’t mean you have to only do one thing, not really. If you are a communications agency you can add in business development when needed, or brand alliances, or even online viral marketing and content ideation. If you’re a media-buying agency you can come up with brand building platforms that reach well beyond what is considered your scope of work. Advertising agencies are definitely dipping down into digital in way they haven’t in the past. It’s all a big mix, which makes the case that a “marketing” agency could encompass all of these things and have a great place to live. But, I still think it just might be a case of all things to all people, but still a master of none…
Just a thought. We’re sticking with communications, albeit pr on steroids.