Our agency is less than three years old. We’re a bit late to the game on the “win some awards” strategy. I realize it’s a really good thing to win awards for your work. I’m sure those agencies that do win deserve it. But, what I realize is that this is almost a full-time job. So, before we embarked on our quest for awards I really did some assessing. Is it worth it? Does it really matter? Do potential clients really care?
I do think coming up with the Dove “Real Women” campaign (Edelman) deserves all the awards it has won. But do clients really care? Because ultimately that’s what you do it for, the potential clients… Here’s the thing—I’m not sure. We’re going to do a little survey and see what the sentiment is out there. I do think showing great case studies to potential clients is the best way to showcase your work. But throw in an award, could that tip the balance? I suspect we’re going to go for it. We have some kick-butt WOM campaigns that are really moving the needle for our clients and could be good fodder for the award cycle. Next stop? A Silver Anvil (it’s good to up the stakes!)!