Everybody knows, or at least should know, that a brand is only a brand when it replaces a thing. For instance, we generally say Xerox instead of copy. Or, we refer to tissue as Kleenex. So, when we think baseball I wonder if we all think Yankees? I tend to think that way, even though I am not necessarily a Yankee fan. After all, it’s a strange year when the Yankees don’t make it to the World Series (it gets boring always pulling for the obvious winner). Baseball used to be synonymous with America’s favorite pastime. I think football has usurped that role (if you ever read this blog you’ll know that my favorite pastime is golf).
As we get geared up for another World Series, with that ubiquitous team that managed to lose last night, I wonder if we really feel like it is worth bothering to root for one of America’s favorite brands. Well, I guess so, why not? I live in New York, so it probably makes sense for me to go with the home team. A brand works that way sometimes. And after all, I think it’s safe to say the Yankees are the ultimate power brand. Go Yanks!