I remember it well…
I was the little girl that thought it was completely necessary to wear bright red lipstick for the elegant (invite only) occasion of reading a fashion magazine. No excuses, some of us are just born with glitter in our veins. I saw the world through the glossy pages as a chic fantasy.
And then I grew up…
I now know the reality of this fantasy. With the state of the economy, most publications are fighting not to fold and optimism is often left at the door. Life isn’t a piece of cake these days. It’s actually a cupcake.
Glamour Magazine is launching a new marketing campaign bursting with cupcakes, lollipops, hearts & balloons (this speaks directly to my inner child). “Live for Glamour” cupcake ads will be projected onto New York City stores, including Barneys New York, Bergdorf Goodman, Bloomingdale’s and Saks. Billboards will appear in high traffic areas across New York City and Los Angeles.
Cupcakes can be found behind the scenes at Fashion Week as well! Even designers experience mortal cravings. Charlotte Ronson and Thakoon are known for eating cupcakes backstage. Of course we love love love Magnolia & Crumbs. However, I want to bring the spotlight to Cupcake Republic, featured at The Purple Lab Scoop Event for Fashions Night Out. Each cupcake is made with organic and natural ingredients. It gets even better: No Eggs, No Dairy, No Guilt. Need I say more? Let your inner child indulge.