Awards – aren’t we crazy about them? The desire to be recognized lies deep within all of us. Harder, better, faster, stronger. Perfectionists, we want to learn from the best and be the best. The best we can. And yes, we want that award – be it a simple thank you, a gift, a raise, or an Olympic medal.
Being in social media marketing, we keep an eye on the awards that celebrate the hard work and creative solutions in the digital word of mouth marketing field. The WOMMY’s and SAMMY’s are the Oscars and Emmy’s rocking our world.
Throughout this year, we have been on a real rollercoaster ride from project to project, and campaign to campaign. We worked hard – and guess what? Last week, the WOM campaign we did for Bausch & Lomb Multi-Focal contact lenses this Spring/Summer was selected as a FINALIST in the 2009 SAMMY Awards. Our submission was picked as one of three finalists in the Best Integrated Social/Cross Media Campaign category.
Needless to say, we are beyond excited! In our category, we are standing side by side with such great agencies as OMD (who did a campaign for Jim Beam), and Qorvis, Doe Anderson, Padilla Speer Beardsley and Zezza (McDonalds). The winner of the category is still to be announced at the Awards Gala on September 17th at The W Hotel, New York. (All we need is just a little bit of luck!)
No matter what decision the judging committee makes next Thursday, we already feel like winners. And that’s a great feeling – fulfilling and energizing – that leaves us wanting to come back the next year with something even bigger and better.