lipstick

Our company represents several companies that have excellent products for an excellent price—especially in this economy. Alas, some we cannot promote (for various reasons) but the concept got me thinking. In a time when the “value” message continues to reign, what really is an affordable indulgence and does it really matter…

Well, of course it does! I don’t care who you are everyone is looking to save, but indulging oneself will never go out of style. For those brands that promote their products as an affordable indulgence (and this we know is relative—Jeep vs Hummer = affordable indulgence) making their mark has never been more important.

So what would be an affordable indulgence? A little, delicious piece of chocolate? Yep, that’s rates high for moi! A new lipstick? Sure thing! Can’t afford the dress, but hey I can change up my look with a new red shade. How about a food processor? What? Well, start saving and cook at home, but bypass the frozen dinner and try to “out rival” your local restaurant with your own recipes. What’s the ultimate affordable indulgence? Love, but that’s another story altogether…