luxury

Our agency represents various fashion and luxury brands. As such, we have a nice (and sometime early) take on what is trending in fashion, et al. Refinery29 has a great article that provides advice on how to wear a sheer top. Having worked with this "ongoing" trend for years now, I have my own advice...

1. If you don't have the right figure forgo anything sheer at all costs...
2. A nude cami can be just the ticket for sheer, but be prepared for people to stop and stare, until they've figured out that it's a nude cami and not your bare naked self...
3. Be careful of jewelry, most everything sheer is prone to pricks. That fab necklace just may spell the death of your new EXPENSIVE sheer top…
4. Sheer can kill. Just kidding, wanted to make sure I hadn't lost you… 
5. Sheer should be season appropriate - think spring/summer, when your goose pimples won't show through…
6. Opt for sheer when you want to "say" elegant, not sexy. In defiance of common wisdom, sheer really isn't about sexy, and when it is, it almost always goes wrong…

So check our Refinery 29. They are definitely more sophisticated than I am when it comes to these types of subjects...

LOL! 

For a long time, the attitude of the world of luxury (whatever that word means anymore) towards the World Wide Web was much like its attitude towards Middle America: dismissive, slightly sneering and marked by deliberate avoidance.

Chanel was the leader of the metaphorical "mean girls" pack at the time. They staunchly refused to participate in this "e-commerce" nonsense‹going after sellers unloading last season¹s spoils on eBay and giving a resolute "no" to the advances of growing online luxury retailers such as Net-A-Porter and eLuxury . Go ahead, try to find authentic Chanel clothing online.
 
Luckily for fashion¹s faithful, this old school attitude (from, oh say, two years ago) is slowly changing. To continue looking at Chanel, I think they ingeniously created a way to reach consumers (both real and aspirational) online while keeping brick-and-mortar stores as their distribution channel. I personally mark my calendar whenever they announce the debut of a new film starring one of their new "It" girls Keira, Nicole, Audrey (Love her!). Dior has co-opted this strategy recently launching a similar atmospheric film with their latest girl Marion Cotillard (Girl crush!).
 
Both design houses intelligently leverage the fashion obsession perpetuated by blogs such as Fashionista to create excitement in an insider, cool-kids-only kind of way by offering sneak peaks and breaking news on these little projects. I really think it¹s brilliant because it keeps the goods themselves exclusive but still captures the imagination of consumers who want to buy into the mystique of the brand. Hey, you may not be able to buy one of those frothy Karl Lagerfeld-esque LBDs from the Fall 2009 RTW collection, but you can sure bask in the glow of Chanel¹s amber-lit Chanel No. 5 en filmanytime you want on the Web. 

Source: www.style.com, www.angelglam.com

US News and World Report recently published an article on materialism and whether or not things make you happy. I go back and forth on this myself, but as a marketer that is dedicated to helping my clients (both in the luxury and the “masstige” arena) promote their products, it’s definitely a question to consider. After all, if everyone decides “things” don’t make us happy, then my clients might be out of luck.