Our agency reps jewelry and fashion brands that year on year vie for red carpet exposure. And year on year we show up, thanks to the tireless efforts of our team. It's always a bit of a struggle as you wrangle temperamental stylists (they are artists after all) and compete against the BIG brands with BIG budgets who PAY for their spot on the carpet. It's all a white knuckle experience as the E! pre-show airs and the team scans the celebs, especially the ones they've been negotiating with. Will they or won't they???
We've been doing this for years, and the anticipation and general freak out never gets that much better. But a little better, with a long line of success in your wake (January Jones, Jessica Lange, Olivia Wilde, Natalie Portman) does make it a less painful experience. So, as we move past Emmy and toward Oscar (not to mention our golden friend) I started wondering, will Emmy ever catch up to Oscar in terms of desire and panache? What separates them? TV vs. Film. Is film really that much more glamorous? Maybe. But maybe it's also the crush of award shows and all the build up that makes Oscar so exciting.
Oscar has been getting a bit tarnished these last few years, mainly in the ratings game. They've tried to spice up the proceedings, and last year was a great new step forward, but not sure if things will continue to slip. I sure hope not, that red carpet has spelled gold for several of our clients. But back to Emmy vs. Oscar. Here's what I think: Emmy has been gaining over the years and I think our golden boy may need to watch his back. It will be interesting to see how things shape up. I'm watching. Are you?