Last week we had a beauty event for a new client. The client is someone we personally respect and we believe her products are a category changer. Truly.
She came to us a little late in the game to pull off an editor event – to meet her deadline for stories, but we are the "can do" team and so we agreed to make it happen. But is that a good idea? We almost always make good on these types of commitments. Feels miraculous at times, but miracles do happen. Then again, is it a good idea to promise the impossible? I'm beginning to think that it’s not. It sets the agency up for a scramble, it puts the client on a wild ride and sometimes it just doesn't come together. Recipe for potential disaster. But what is it about the challenge that sets us to "go for it anyway?" I think it's the same crazy thing that got us in this business in the first place: the thrill of the chase. So looks like we'll say yes, again. Of course we will!!