Chocolate Brand: Product Sampling Campaign
Goal
- Get chocolate brand into the Most Valued Customer’s mouth
- Convert 2% of coupon recipients to brand customers
Strategy
- Sample individually wrapped chocolate pieces in 10 cities across America over four summer weekends
- Samples handed out by beautiful women dressed in silky brown robes at transportation hubs, shopping centers, concerts, festivals, office buildings, etc.
Results
- 2,308,740 individuals sampled a single piece of brand's chocolates
- 2,138,400 individual coupons distributed
- Major regional media achieved
- Online viral buzz achieved