Company Overview

Brand Building Communications (BBC) is a lifestyle communications agency based in New York City and Los Angeles that specializes in hands-on, agile and creative work with both mass and luxury brands. With strong alliances in key media centers throughout the United States and Europe, BBC is known for conceptualizing and activating creative marketing initiatives, forging strategic alliances between brands and seamlessly partnering with a myriad of related agencies. BBC’s communications experts maintain relationships with top writers, editors and stylists, making them particularly adept at placing stories in high-level print, online and broadcast outlets. In addition to traditional venues, the agency’s Word of Mouth division maximizes the potential of strategically seeded online buzz and harnessing viral networking sites like Facebook, Twitter and YouTube, ensuring that clients receive attention in today’s increasingly decentralized mediascape.