Digital Consumer Engagement Marketing

BBC’s Digital Consumer Engagement Marketing (CEM) division complements the agency’s current offerings and meets client needs in an emerging and critical market. CEM campaigns add an online viral layer to traditional communication strategies that have the ability to increase brand awareness, Web site page views and consumer activation. CEM services can be provided as a stand-alone service or as an add-on to increase traction for an ongoing PR campaign.

From Social Media to social bookmarking, the CEM team takes a high-touch, person-to-person approach in all engagements. A trained and transparent team of brand ambassadors create and join relevant conversations in order to introduce our client brands to their potential consumers.

Key Pillars include:

Conversation generation

Conversation participation

Conversation magnification