L’Oreal: Product Launch

L’Oreal: Garren Regional Media Tour

L’Oreal: Garren Regional Media Tour

L’Oreal: Garren Regional Media Tour

L’Oreal: Garren Regional Media Tour

L’Oreal: Garren Regional Media Tour

L’Oreal: Garren Regional Media Tour

Goal

• Build consumer excitement around what could have been a simple shampoo/conditioner repositioning

Tactics

• Engage renowned celebrity stylist, Garren, to serve as campaign spokesperson Hosted a 5-city regional media tour in which Garren took part in makeovers, TV segments, editor desk sides and consumer style events

Results

• The Vive Pro product was covered in 100% of the tour markets with 75% of coverage featuring product images