Media Packaging
Coming up with tight, highly-targeted press pitches is one of the most important hallmarks of strong media packaging. Our staff of seasoned journalists and pitchers knows the DNA of a story “with legs.” BBC identifies and communicates each client’s unique offering in a way that links into relevant social, cultural and business trends of the day.
Brand Building was tasked with securing a long form feature story on the Verrier fashion house to build recognition of the brand and its young designer, Ashleigh Verrier, in the New York market. To this end, Brand Building conceived of a tea party featuring prominent New York personalities to be staged at the Verrier Atelier in New York’s Garment District to create a media moment. As a result, the New York Post’s Page Six Magazine ran a four-page feature on the “event” and the house of Verrier.
One of Brand Building’s most important goals for Dr. Mark E. Pruzansky was to drive new patients to his New York practice. To this end, BBC was able to secure a feature story featuring the expert advice of Dr. Pruzansky exclusively in the widely read free daily newspaper, AM New York.
