Product & Store Launches
BBC is adept at custom designing a comprehensive program that includes identifying the perfect place and manner to launch a product or store to the media. To this end, we can locate a highly “mediable” brand ambassador, conceptualize creative “stunts” and execute strategic sampling programs that target key consumer demographics.
Kwiat celebrated its 100th anniversary by opening its first flagship store on New York’s famed Madison Avenue. To create a huge moment in the New York and national press, Brand Building secured the attendance of Oscar-winning actress Jennifer Hudson as well as actress Eva Amurri at the opening party. The event garnered Kwiat coverage in trade press, celebrity press, society press as well as national press.
Brand Building Communications launched the newest iteration of L’Oreal’s top-selling Excellence Crème in February 2009. Excellence-To-Go enables at-home hair coloring in less than half the time. To date, BBC has garnered coverage in InStyle, Vanidades and the Los Angeles Times.
Upon establishing Rare Vintage as one of the world’s most prestigious vintage collections, Brand Building was tasked with helping the store launch its first accessories offering. The pristine and well-edited accessories collection includes original Balenciaga sunglasses, leather Versace bustier, legendary Yves Saint Laurent gold snake belts and much more. The launch has introduced a new crop of important fashion editors to the store including WWD, French Vogue and Town & Country.
