Promotional Platforms
Executing promotional platforms is a powerful way to create influencer buzz and incite media coverage of a brand. BBC conceives of a number of highly creative—and sometimes unexpected—platforms designed to forward the explicit goals of the brand, creating both press opportunities and direct-to-consumer promotion.
With the launch of Bausch & Lomb’s new multi-focal lenses, BBC counseled that they should make a lifestyle play to reach the target audience—women in their late 30s and older. Bausch & Lomb partnered with lifestyle experts and authors Jesse Garza and Joe Lupo to serve as spokespersons for the “See A New You” campaign, which encourages women to update their look using the Visual Therapy process and multi-focal contact lenses.
As a part of the Viactiv and Verrier integrated marketing platform, Brand Building helped Viactiv to build a multi-dimensional Web destination where visitors gained an inside look into the world of fashion through the eyes of Verrier.
