Sponsorships
Accessing influencers and tastemakers in relevant, premium environments through event sponsorship can often create a meaningful connection with a brand. BBC has facilitated a number of sponsorships for clients surrounding Awards Week in Los Angeles and style events during New York Fashion Week. These programs often result in high media impressions and photographs of celebrities and influencers interacting directly with the brand that can be leveraged in the media.
L’Oreal Paris has long supported Awards Season in Los Angeles as a sponsor. BBC partnered with the brand to host numerous suites in advance of the awards shows, such as the HBO Luxury Lounge, to connect directly with celebrities and influencers as well as to drive significant media buzz around the connection. Additionally, BBC worked to bring the sponsorship to life for consumers by allowing bloggers exclusive access to these events on L’Oreal’s behalf for a truly behind-the-scenes experience.
