BACKGROUND
AMERICAN HERITAGE™ Chocolate is an authentic historic line of products—developed from chocolate recipes from the 1750’s—that celebrates chocolate’s important role in the lives of Americans during the 18th century.
Made with all-natural ingredients and no preservatives, AMERICAN HERITAGE™ Chocolate is an artisanal dark chocolate containing 63% cacao. Mildly spicy, and slightly sweet, AMERICAN HERITAGE™ Chocolate is flavored with a blend of spices and ingredients available during colonial times, including cinnamon, nutmeg, chili pepper, orange, anise and vanilla.
AMERICAN HERITAGE™ Chocolate can be used in recipes replacing semi-sweet chocolate at a one-to-one ratio.
PROGRAM GOAL
Raise awareness for AMERICAN HERITAGE® Chocolate and position the product as a perfect baking chocolate - no matter the recipe.
STRATEGY
Position AMERICAN HERITAGE® Chocolate fas a premier baking chocolate with roots in Colonial America. Chocolate connects people regardless of their background - plus it tastes amazing!
TACTICS
BBC worked with journalists and planned press trips that allowed them to experience the history of chocolate up close and personal
BBC handled tasting samples and all press requests