BACKGROUND

The fashion branding and advertising company Toth+Co has been a leader for over 30 years helping grow and re-invigorate iconic American fashion labels. From Tommy Hilfiger and Nautica, to John Varvatos and Keds, the agency uses its proprietary approach to position brands for massive growth. In the past two years, founder Mike Toth passed the baton to his son Zack and Brand Building Communications was brought in to help elevate the company’s profile within the industry.

PROGRAM GOAL

Deliver meaningful media profiles on Zack Toth and the agency’s work to help re-establish their agency’s leadership position

STRATEGIES

Unpack the essentials, what makes Toth+Co so good at helping fashion brands grow to new heights, both in consumer perception and, ultimately, the bottom line

TACTICS

Create a series of media stories that would help position the brand for press coverage in their top targeted platforms

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