BACKGROUND

One of America’s fastest growing small companies, media and communications agency Butler/Till truly is one to watch. A woman-led, employee-owned agency, Butler/Till has been recognized as a B Corp, the coveted group of companies that are dedicated to the triple-bottom line.

PROGRAM GOAL

Positioned for growth, Brand Building Communications was brought on to help increase awareness of Butler/Till with both industry leaders and potential clients.

TACTICS

• Produce a series of media stories on the agency on platforms read by other thought leaders and potential clients
• Position the agency as a contributor for a variety of leading industry publications
• Secure the agency ‘source’ positions for media reporting on relevant developments in the industry
• Position the agency for speaking engagements with brands that could learn from their media approach

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