BACKGROUND

Promote Weleda's newest skincare line, Skin Food while helping foster a positive relationship with retailers and encouraging the purchase of products from visiting customers.

PROGRAM GOAL

Promote Weleda's newest skincare line, Skin Food while helping foster a positive relationship with retailers and encouraging the purchase of products from visiting customers.

STRATEGY

The Activation points included:

Samples
Coupons
In-person Education (Skin Food and Facial)
Product usage - hand massages
Weleda Wall for photos
Prizes

This was a very high-touch experience, where every email garnered was attached to a meaningful interaction/conversation.

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TACTICS

Visited two major cities, Los Angeles and New York City, over the course of two weekends
Partnered with Whole Foods Market and STORY in Macy's to foster a positive relationship with retailers
Announced the NEW Weleda Skin Food Recycling Program - customers who brought in Skin Food empties could swap with a fresh, NEW Skin Food and we’d take care of the recycling!
Hosted a meet and greet with Katie Jane Hughes, where fans were able to learn the NEW Skin Food experience, chat with Katie one-on-one, take a photo using the branded photo booth, and hear a “Glow on the Go” presentation.