BACKGROUND
We’re embarking on a multi-year journey to tell a more inclusive story about “who we were” and “who we are.” With partners anchored in communities all across the country, with expertise that ranges from immigrant experiences to the Revolutionary War to the Civil Rights Movement and everything in between, Made By Us creates opportunities for informed civic participation that links our past, present and future.
PROGRAM GOAL
Build the go-to resource for connecting young people with the nation’s cultural institutions and all they have to offer.
STRATEGY
Leverage our network of institutions and young changemakers to secure media placements and meet young people where they are.
TACTICS
Working off of hot topics and pop culture trends our team helped create relevant storylines to take to the top magazine and news outlets
In addition to story ideation, we brainstormed with the team to develop virtual events including Facebook and Instagram Lives to
TOPLINE RESULTS